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The Consumer Signal: AI Is Becoming a Shopping Habit
According to  Salesforce’s Connected Shoppers Report ,  39 % of consumers  are already using AI for product discovery, in other words, to...
Stephanie Luyten
Oct 12


Why Fit Technology Hesitation Is Misunderstood. We’re here to Redefine It.
We have been hearing the fashion industry is quite full of caution around what’s often called “fit technology.” Many retailers or brands...
Christina Hadinoto
Sep 22


The Missing Personal Touch in Luxury AI Styling and How to Fix It
A few days ago, I tried one of the AI stylists on a luxury brand’s e-commerce site. I was curious to see how far the service could go and...
Stephanie Luyten
Aug 27


What Makes a Perfect Fashion ECommerce Website in 2025?
What makes an online fashion store truly stand out today? If you're in the business of selling clothes online, you've likely asked...
Christina Hadinoto
Jul 18


What this year’s Consumer Trends Mean for Fashion Retailers, and How to Stay Ahead
This post is about the consumer trends of 2025, which is more directed towards personalization, privacy, dialogue, clear communication and building trust.
Christina Hadinoto
Jun 16


5x Better Conversion Rates: What Fashion Retailers See with Our Recommender Engine
Struggling to convert visitors into buyers? You’re not alone. For fashion retailers, especially in the multi-brand space, overwhelming...
Christina Hadinoto
Jun 4


When Innovation Happens Behind the Scenes: Our Shift Toward Conversational Interfaces
Blogpost about the reasons we focused on quality of fit recommendations and not on the packaging in the form of a chatbot or conversational interface.
Christina Hadinoto
Jun 4


How to Help Men Shop Smarter, Not Harder
Making Online Shopping Easier for Men For many men, shopping online for clothes is not exactly a hobby. It’s a task. You scroll endlessly...
Christina Hadinoto
Apr 30


The Multi Brand Retail Dilemma: How to help with Too many Choices, Too Little Confidence
Multi-brand fashion retailers are in a unique, and challenging, position. While offering a wide selection of brands is your strength, it...
Christina Hadinoto
Mar 3


Beyond Fit: Why We Integrated Color and Print into Our Recommendation Engine
When we first launched, our recommendation engine was built around one key innovation: personalized fit advice based on body shape. At...
Christina Hadinoto
Feb 4


Why We Reluctantly Built a Sizing Tool. And How It turned out Anything But Standard
When we started building our technology, we deliberately steered clear of being “a sizing tool.” There were already plenty of those on...
Christina Hadinoto
Jan 13
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