The Multi Brand Retail Dilemma: How to help with Too many Choices, Too Little Confidence

Multi-brand fashion retailers are in a unique, and challenging, position. While offering a wide selection of brands is your strength, it can easily become your biggest problem.

Customers arrive looking for style inspiration, the right fit, or something that makes them feel great. But faced with hundreds of options across brands, sizing systems, and aesthetics, they often leave confused, overwhelmed, or, worst of all, empty-handed.

So how do you create clarity, not chaos? How do you build trust, increase conversion, and grow average order value?

Smart Recommendations that Understand the Shopper, Not Just the Product

Unlike generic recommendation tools that suggest “what others bought,” our technology starts from the individual. We build a profile based on input like body shape, style preferences, confidence-boosting colors, and wear intentions, and from there, we elevate the pieces from your current collection that actually make sense for that person.

We don’t just say “others liked this.”We say, this will probably look amazing on you.

Result:

• More relevant product discovery

• Higher customer satisfaction

• Improved add-to-cart and order value

  
  

A Sizing Engine That Fixes the Inconsistencies Between Brands

One of the biggest headaches in multi-brand retail? Every label defines sizes differently. A “medium” here is a “small” there. Even within one brand, styles are cut differently , think oversized knits vs. fitted blouses.

We built a robust sizing prediction API that matches body predictions (based on simple questionnaire inputs like height, weight, and age).

We also added a conversion layer that detects and corrects sizing inconsistencies between brands and regions. Because nobody should have to guess whether they’re a 38, M, or size 10, or which of those they are in France vs. Italy.

Result:

• Increased trust in online purchases

• Better UX across brand differences

Simplified Discovery in a Sea of Products

When shoppers arrive on a multi-brand site, they're not always sure what they’re looking for. A search bar doesn’t help if you don’t know what to type. Filters only go so far.

That’s why we’re built a listening-first interface, a tool that guides shoppers through questions in a natural way. What’s the occasion? What flatters your figure? What colors make you glow? What brands do you like?

From there, we deliver a fully personalized page, curated, not cluttered.

Result:

• Less bounce

• More confident decisions

• Higher session engagement

  
  

The Outcome: A Smoother Journey and Higher Commercial Impact

By tackling choice overload, sizing confusion, and disconnected product discovery, we help multi-brand retailers do more than just surface items. We help them make people feel seen.

When shoppers feel understood, they stay longer.They click more.They come back. They spend more.

Whether you're struggling with bounce rates, cart abandonment, or flat AOVs, or just want to turn your beautifully selected collections into a more intelligent customer experience, we’d love to show you what Contour Lab can do.