

The Best In-store Experience, Reimagined Online
Boost Profitability, Customer Loyalty & Satisfaction
Customer Centricity
We ensure every shopper feels seen, understood, and confidently guided through a tailored experience."
Customer Loyalty
We're creating brand lovers through emotionally intelligent, personalized and inclusive guidance.
Strategic growth
We drive strategic growth by turning insights into smarter business decisions.
Sustainability
Sustainability guides our mission to cut returns and encourage mindful buying.

Why Choose Contour Lab
Drive Revenue with Smart Advice
Turn overchoiced browsers into confident buyers and increase conversion with tailored fit, color on top of size recommendations.
Customer Data for Strategic Growth
Gain actionable insights into preferences and behaviors to optimize product development, inventory and marketing strategies.
Foster Deeper Customer's Loyalty
Deliver emotionally intelligent, high-touch experiences and turn service and personalization into loyalty and repeat business.
​Reduce Costly
Returns
Solve core return drivers like sizing and fit mismatches. Minimize fashion's environmental footprint with less returns.
Testimonials
"At Marie Méro, we believe in truly knowing and recognizing our customers. We work with Contour Lab to stay close to them—not just in our physical stores, but online as well. Personalized style advice and outstanding customer service are at the heart of what we do, and now we can offer that DNA also online."

Marline Michiels
Marie Méro
"Exceptional customer service is what sets SKM apart. Helping shoppers navigate hundreds of brands and thousands of products with confidence is how we elevate their experience. With Liv from Contour Lab, we bring that same high-quality service online—making every customer feel expertly guided and personally supported."

Dominique Somers
SKM
"We believe fashion should fit you—not the other way around. Contour Lab helps our ABELONE WILHELMSEN customers find their perfect fit and support them in making confident, sustainable choices easier while reducing waste. It’s a meaningful step toward a more thoughtful way of consuming fashion."

Abelone Wilhelmsen
Abelone Wilhelmsen
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