About Us
Contour Lab was born from a personal journey. Our founder, Christina, spent years feeling invisible because of her body type. She felt overlooked by an industry that didn’t reflect her size, shape, or experience—until fashion became her tool for confidence and self-expression. After being in the fashion industry for almost a decade, with deep insider knowledge and a drive to make fashion more inclusive, she set out to bring the care and nuance of in-store styling advice into the digital world.
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At its heart, Contour Lab is about making people feel seen, valued, and empowered—helping brands connect more deeply with every customer, while driving better outcomes for people and the planet.
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Contour Lab's DNA is built on innovation, body positivity, and sustainability. We believe in a shopping experience where all people can feel & look fantastic, despite body shape, weight or ethnicity.
We’re redefining the e-commerce fashion space into a kinder, more inclusive, and sustainable one, by blending extensive fashion expertise with smart technology.
Our Mission
We believe that the future of fashion eCommerce lies in understanding each customer, not just their size, but also their style, preferences, and expectations.
At Contour Lab, our mission is to bridge the gap between online and in-store fashion retail by delivering hyper-personalized shopping experiences powered by AI. We believe in celebrating individuality, every body, every style, and we’re committed to advancing body positivity by helping fashion brands serve all shapes and sizes with precision, empathy, and inclusivity.
Data-driven insights mean fewer return emissions, less overstock, and smarter production decisions. We’re turning personalization into a strategic and ethical advantage—enabling brands to deliver not only better experiences but also more responsible fashion.
Core Values
Innovation
We drive innovation by creating smarter, more human-centered fashion experiences online.
Body Positivity
We embrace body positivity by celebrating every body, shape, and size.
Sustainability
By reducing returns and providing shopper data insights, we minimize overstock and environmental impact.
Our Vision
We envision a world where every online fashion interaction feels effortless, intuitive, and personal, just like working with your favorite stylist in-store.
In this future, technology doesn't replace the human experience; it enhances it.
Contour Lab is building that future by transforming fashion e-commerce into a space where smart technology supports authentic brand connection and customer confidence.
Our goal is to lead the evolution of online fashion retail by making hyperpersonalisation the new standard, not just a feature. Through innovation, empathy, and intelligent design, we aim to empower brands to create shopping experiences that are not only more efficient and profitable, but also more meaningful and emotionally engaging for every customer.
Meet our team!
Christina Hadinoto
Founder & CEO
With over a decade of experience in the fashion industry and a background at Microsoft, Christina Hadinoto combines deep sector knowledge with a drive for innovation. Christina’s entrepreneurial journey grew from personal insight—her belief that fashion should empower people of all shapes to feel seen and confident. A passionate advocate for self-growth, inclusion, and female entrepreneurship, she strives to lead with clarity and empathy, building a diverse team and vision-driven company that reflects her values. Outside of work, Christina finds joy in good food, dancing, meaningful conversations, but also moments of quiet reflection. Her cultural heritage lies in Indonesia, maybe that’s why Bali is her alltime favorite place to be! Her mission: to reshape the industry from within and as a female founder create lasting impact for the next female entrepreneurial generation.
Ilias Mansouri
Co-Founder & CTO
Ilias Mansouri is an experienced AI Engineer with a strong specialization in Machine Learning and Computer Vision. Born and raised in Belgium with Moroccan roots, he brings a unique blend of cultural perspective and technical depth to his work. His career spans both dynamic start-up environments, such as KeeMotion, and established corporate settings where he has served as an AI consultant for companies like Belfius and KPMG. Known for his analytical mindset and curiosity, Ilias is continuously expanding his knowledge through reading and hands-on experimentation. Outside of tech, he leads a balanced lifestyle focused on health and well-being and is also a gifted musician—bringing both technical precision and creative expression to everything he does. Ilias co-founded Contour Lab to release his AI-expertise onto an industry that was highly unfamiliar to him and is falling in love with the sector more and more each day!
Luca Puglisi
Co-Founder & COO/CFO
Luca Puglisi is a driven professional with deep expertise in Operational Excellence and Financial Management. Originally from Italy and now based in Belgium for the past 14 years, he brings the Italian flair to everything he does. With experience across leading organizations such as Nespresso, Vente-exclusive.com, Veepee, and AKKA Technologies, Luca combines strategic thinking with hands-on execution to optimize processes and drive business performance. Known for his structured approach and relentless energy, he brings the same discipline to his professional life as he does to his passion for sports and an active lifestyle. Drawn by Contour Lab’s mission and impact focus, Luca joined the team to help disrupt a fashion industry in transformation—one that is redefining user experience and championing body positivity.
Stephanie Luyten
Business Development
With an entrepreneurial background in fashiontech and rich international experience, she brings a strong, purpose-driven vision to the future of digital fashion. After founding and running her own fashiontech startup in Brazil, built on the values of body positivity, sustainability, and innovation, she developed a sharp understanding of both industry needs and consumer expectations. Having lived in the US, she also brings cultural insight and adaptability that are key assets in Contour Lab’s international growth. As Business Developer, she works closely with the CEO to connect with fashion brands and implement smart, customer-centric solutions that recreate the in-store experience online, reducing returns, boosting conversions, and building more inclusive, emotionally intelligent e-commerce journeys.
Khalil Ouald Chaib
AI Engineer
Khalil Ouald Chaib is a recent graduate in Applied Computer Science with a specialization in Artificial Intelligence. He has a solid foundation in machine learning and software engineering, complemented by hands-on experience developing innovative AI-driven solutions. Khalil was born in Belgium, and comes from Moroccan descent. Khalil’s projects include training an image recognition model to detect human-written annotations on music sheet images, and leveraging Probabilistic Context-Free Grammar (PCFG) models to distinguish between texts written by humans and those generated by large language models (LLMs). Driven by curiosity and a passion for continuous learning, Khalil brings technical versatility, problem-solving skills, and a collaborative spirit to every project he undertakes.
Dante Chiappe
Sales Advisor
Dante Chiappe is Contour Lab’s Sales Advisor, bringing over 20 years of experience in the fashion industry. Originally from Peru, Dante has lived in the Netherlands and now calls Belgium home, bringing a rich international perspective to his work. His career spans roles as a merchandiser for major brands like Tommy Hilfiger, founder of his own furniture start-up, and business developer in fashion logistics. With deep sector knowledge and a strong commercial mindset, Dante is supporting Contour Lab grow by translating decades of industry expertise into real, innovative change. His mission is to help push the fashion sector forward—toward more personalized, efficient, and inclusive experiences.
Adriaan De Bolle
Software Lead
Adriaan De Bolle is Contour Lab’s Software Lead, driving the technical vision and helping elevate the software to new heights. An entrepreneurial engineer with a global mindset and a socially conscious heart, Adriaan thrives on solving complex challenges with clarity and purpose. He is also the founder of his own start-up that connects people worldwide based on shared interests, reflecting his passion for meaningful connection and inclusive technology. With a love for travel and a spirit that mixes innovation with impact, Adriaan brings both depth and agility to Contour Lab’s growing tech ecosystem.
Donia Sassi
In-house Stylist
Donia Sassi is one of Contour Lab’s in-house stylists, bringing deep frontline fashion expertise to the digital styling experience. As a former Shop Manager and top stylist at Belgian fashion brand CKS, she was also responsible for Visual Merchandising—giving her a sharp eye for detail and a deep understanding of what resonates with shoppers. Donia knows the customer like no one else and has a natural talent for making people feel seen and confident in what they wear. She quite literally embodies the human version of our digital shopping advisor, translating real-world styling expertise into inclusive, personalized fashion guidance for every body type.