FAQ
Here’s everything you need to know about how Contour Lab works, what it offers, and how it can transform your fashion eCommerce experience.
Our service will allow your business to be the trusted advisor for your customer, even in the e-commerce space. This will result in:
Revenue growth, there will be a higher conversion, because your customer feels supported & advised
Higher retention: when your customers are able to buy something, they are likely to return to your webshop more frequently
Cost reductions: more successful purchases lead to less returns
No, we know how important a simple & lightweight integration is for you! Based on your e-commerce platform, we can offer a plugin, which only requires a 1 day-effort of your internal marketing & e-commerce or IT team. If you work with a custom-made platform, this might take more time & effort, but we strive to keep it as light as possible. Should you be interested in more specific time estimations, please contact us at hello@contourlab.io.
We work with a recurring licensing model (and a one-time onboarding fee). Depending on the volume of your orders, the recurrent licensing fee may vary. Please contact us for any price inquiries at hello@contourlab.io
The main difference is that we don’t recommend sizes, we recommend clothing pieces that match the body type of your customer. Throughout the customer journey on a webshop, sizing tools tend to help the customer on a detailed product page, when they are already very interested in a product and likely to convert . Contour Lab already wants to help the customer when they are still browsing for products, and so we are present in an earlier stage of the customer journey: when they don’t have a high intention yet to convert. We want to facilitate the decision process of the customer, and in that way stimulate conversion rate.
Contour Lab works with a questionnaire where the end-consumer is asked a couple of questions to know more about the body type, fashion styles, … Based on the info the body shape is analyzed, and in combination with all the other info, the recommendations are gathered of clothing that match with body type & fashion preferences.
We do not currently offer this software for Men. But we hope to expand to other genders in the future! For the time being we focus on women first.
Unfortunately, we only do analysis on body shapes for now. But don’t worry, we are planning to also give a recommendation on what size is good for you in the future!
For now, we are focused on body type styling & shopping. Consumers should still choose the size they think they need. Should you have a specific need to also recommend sizing, we can discuss how we can respond to this need. Should you need more specific information, you are always welcome to contact us at hello@contourlab.io
At the moment, our software does not take skin tones into account, but this is definitely a feature we are working on to add. This way, we can also recommend on color & print matches.
GDPR is crucial for our company. Our lawyers made sure our PRIVACY POLICY, Data Processing Agreement and GDPR contracts are a 100% compliant.
We think it’s important to think omni-channel as much as possible. So yes, our technology is indeed suitable to also implement in physical stores through interactive mirrors, kiosks or just with a tablet! It will give your customer a 360° uniform approach across offline & online channels, and on top it’ll reduce personnel training costs (in terms of styling). This will allow your shopping staff to focus on delivering a seamless shopping experience for the customer, instead of struggling with analyzing the body type & styling part.
Our main mission is purpose-driven: we want to stimulate more inclusivity, body positivity & sustainability in the fashion industry. So by using our software, you are also pursuing this mission. Next to that, data is wealth. Our data will make it possible us to give you feedback on ratio’s of the different body types your real buying customers are representing (within GDPR & privacy compliancy off course). This will allow your design & fitting departments to adjust their collection build-ups so that it’s better adjusted to your customers and further reduce fashion waste.