Simplified Product Discovery (E-Commerce)
Through the Fashion Passport, our Digital Shopping Advisor simplifies the product discovery by curating personalized collection pages and recommending the right size, based on who the shopper is (body information, style and fit preferences, color palettes) and what they need, informed by their shopping intent. It makes customers feel understood, listened to, and valued. We deliberately go beyond the regular sizing tools.
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x4
conversion
+22%
order value
+43%
customer loyalty
-17%
return rate
Why Choose Contour Lab
Simplified Product Discovery
Help shoppers find the right products faster.
Our e-commerce application guides customers through a smarter discovery flow, reducing choice overload and increasing confidence from the first click.
Dual-Layered Fashion Passport
Your shopper, in context. Our Fashion Passport merges who your customer is with what they need right now. By combining zero-party and first-party data, we deliver personalized recommendations that are relevant.
Unifying Sizing Calculator
For retailers, we offer one sizing logic across brands and collections.
We translate complex size charts into a single, intuitive sizing recommendation, helping shoppers choose correctly, even when brands are sized differently.
​​​Return Feedback Loop
Every return makes your store smarter.Return reasons are fed back into the system, and with internal feedback on top of that, continuously improving fit recommendations and product insights, lowering future returns over time.