OUR MISSION IS TO IMPROVE BODY POSITIVITY & SUSTAINABILITY IN THE FASHION INDUSTRY.
Discover what Contour Lab is all about, according to Founder & CEO Christina Hadinoto, who is a Finalist for the WOMED Belofte 2024!
86% of women say a negative body image influences their mental health.
Every second, there is an equivalent of a full garbage truck, filled with clothes that are being burnt or sent to landfills.
56% of online orders are being returned worldwide, of which 70% is due to a bad fit or style.
With Contour Lab, we are generating less returns & more sustainability impact! By helping fashion brands to understand and serve their customers better, we can help them improve the trusted advisor role. With personalized advice online, shoppers will make better shopping choices. As a consequence, there will be better commercial results (CVR x3, AOV +21% and -16% returns). With the upcoming ESG reporting, it’s important to be future-proof and lowering returns is a key component within that strategy, since there will be less CO2 emissions, which is cost-saving & less harmful for the planet.
And what’s good for the planet, is good for humanity.
Photo credits: Nanted Photography
Meet Christina, founder of Contour Lab! She founded the company from her own pain & insecurities because of her non-standard petite body type (she’s only 1m53). She has 7 years of Marketing experience in fashion & retail, where she has learnt how the right clothing can truly impact self-confidence through “body type styling”. She is determined to pass on the same life-changing impact she experienced herself to others, with Contour Lab’s software, and believes that everyone deserves to look & feel fantastic, regardless the body type, height or weight.
Photo Credits: Leyla Hesna
THE TEAM
Together with Christina, Ilias is part of the Founders team.
Ilias is the driving force behind the technical brilliance at our company. Ilias is an AI engineer, specializing in Machine Learning and Computer Vision, and joined the team in the summer of 2022.
With a remarkable talent for navigating complex algorithms and harnessing the power of AI, Ilias has been instrumental in bringing cutting-edge technology to the heart of our operation, and continues to push the boundaries of what’s possible in this field. The world of fashion was uncharted territory for him, but he dived right in.
Christina and Ilias together form a complementary & diverse team: perfect blend of expertise, a harmonious partnership that defines the team. Christina brings deep industry knowledge and a commercial side of things to the table. Ilias complements this with his cutting-edge technical skills and a vision for the future of AI in the fashion industry.
Find more information about the team’s profiles:
